Lighting is very important in a clothing store, as lights provide a better view of the product. On the other hand, poor lighting results in the probability that customers will not properly see your products.
Clothing stores have many options for lighting their space and products, like LED spiral ceiling lights, fancy lights, etc. When customers enter a store, they look for a specific product and may find other things they may not have been looking for but need. However, when you have a store with poor lighting, the customer will likely be unable to see these products.
In this blog, we give tips on providing a clothing store with proper lighting. With these tips, you can create an ideal environment for your customers and start increasing your sales.
Tips For Correct Lighting For A Clothing Store
Explore some valuable tips to illuminate your store and products properly, and give an adequate shopping experience to your customers:
Start With Decorative Lighting
Decorative lighting is the trend. You can witness that LED spiral ceiling lights and fancy lights in Pakistan have become so popular among clothing stores.
Decorative lighting complements the main lighting. However, the real advantage is that this lighting captures the customer’s attention by giving prominence to the product.
For this, you can use LED spiral ceiling lights and adjustable wall-mounted lights that give your store the touch you want. It can be elegant, classic, or something more modern.
Accent Lighting To Highlight The Clothing Display Area
Remember that the clothing display area helps customers find an ideal style. If you provide it with correct lighting that highlights it, you will allow it to attract more attention.
It is important that the lighting in this space is focused on the product, and specific shades are used to match the color of the clothes. This way, customers will observe the product more easily and in a better way.
It is better to use recessed Led downlights or suspended Led spotlights for this situation. Remember to check the angles to prevent these lights from directly reaching your customers’ eyes.
Properly Illuminate Fitting Rooms
The lighting of the fitting room is one of the essential steps to convince a customer of their purchase. If your customer does not like how they look in a garment because of their color or skin tone relative to the clothes they are trying on, they will not buy it.
For this reason, it is necessary to consider that the fitting room area must meet certain requirements for proper operation. Which are the requirements? These are:
- Use correct colors so that customers observe the positive effect of the clothes’ color on their skin.
- The color temperature must be adapted to provide a beautiful skin color for your client.
- The light in front of the changing room mirrors should not dazzle your client.
- They should have well-placed mirrors so your client can see how their clothes fit.
Light Up Work Areas
Improve your employees’ performance quality through proper lighting in their work areas. The dressing rooms and the warehouse must have strong lighting that helps your employees visualize their work areas well.
Remember that the intention is to provide your customers with the best possible experience. Indeed, the lighting of your store plays a more important role. Proper lighting would also stand out from the competition, and you will be a benchmark in your industry. So, if you need LED spiral ceiling lights, fancy lights, or wall lights in Pakistan, Ultronics Lights helps you with your store lighting project. Contact us today!